Joico Professional Haircare

Joico was founded in California in 1975 by hairstylist Steve Stefano who felt he couldnt find an already existing haircare range to meet his clients needs. Over the years he quickly went from 1 salon to 34 salons and the range took the US by storm. He believed in giving his clients the "Joi" of healthy, beautiful hair and the range promises to give you hair that is the strongest, shiniest, healthiest state with every use your Joico products. Joico is often associated with beautiful blondes as it has a great selection of haircare to help repair strengthen and tone lightened hair.

• Joico Defy Damage - A game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling.
• Joico J-Pak Colour Therapy - Helps lock in stunningly beautiful color vibrancy. Formulated with African Manketti and Argan oils and Joico’s SmartRelease™ liposome technology, our K-PAK® Color Therapy™ collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.
• Joico Colour Balance - Staying true to your hue has never been easier. Staying true to your hue has never been easier, thanks to Joico’s Color Balance collection, formulated with pigments that instantly neutralize undesirable warm tones.
• Joico Moisture Recovery - For thick/coarse, dry hair.  Helps replenish loss moisture. Restores smoothness & elasticity
• Joico Blonde Life - Bump up the brilliance and strength of hair. A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights.
• Joico Joifull - Big, bouncy, and brimming with body. Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With this powerfully transformative trio—JoiFull Volumizing Shampoo, Conditioner, and Styler.
• Joico K Pak - Meet the damaged-hair hero. Powered by Joico’s SmartRelease liposome technology that swoops in to repair, strengthen, and protect hair precisely where it needs it.
• Joico Styling & Finish - Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.

Shop our full line of Joico Professional Haircare like our Joico K PaK Shampoo, Blonde Life Shampoo or K Pack Luster Lock treatment online now.