Noughty Shampoo

Whether it is your daily curl refresh, a 20-minute-deep treatment mask or a longer-term journey to happy, healthy hair and skin, we are here to make the process easier for you. Noughty was founded in 2016 by Rachel and Lorna who have been friends for over twenty years back when sun-in highlights, terrible perms, and frizzy fringes where the hairstyles of dreams. Both went on to become beauty industry experts who have worked for some of the most-loved natural brands in the world and, armed with this passion and knowledge, they were inspired to create an accessible natural brand centred around high performance. And so, Noughty was born.

Noughty Magic. The magic of Noughty lies in the ingredients. Behind every decision there is a great team whose knowledge and passion help to create Noughty.

Sustainability. Noughty believe beauty should not come at the price of the planet. So, while they create Noughty products with an aim to bring you joy and confidence, they always prioritise transparent values in responsible, ethical sourcing and sustainability.

Ingredients. Noughty make a conscious choice to deliver a minimum of 97% natural ingredients to every Noughty bottle. Your next question might be “what is the remaining 3%?” Well, this is the bit which allows Noughty to deliver safe, ethically conscious and synthetics keep it hygienic to stop it expiring too quickly, separating and the favourite part – leaving your hair smelling gorgeous.